The team at +ADD Strategy are delighted to be working with a major national skills agency to solve challenges in advanced manufacturing and engineering sectors.

Covid has damaged the sectors skills pools and reduces key organisations abilities to recover effectively. To help reduce risk and accelerate recovery +ADD and the team at Enginuity are working with some of the biggest names in UK industry to create novel learning solutions to aid knowledge retention and sharing.

According to Enginuity, More than 200,000 years* of ‘invaluable experience and specialist knowledge’ have already been lost from UK aero and aviation alone, due to post-pandemic job losses already announced.

The initiative will see ADD Strategy working with Enginuity to develop bespoke games in the Aerospace industry to support skills exchange and retention using the BrightGame system. These interactive games help engage and explore different situations using the theory of constraints (people, money, time and resources) to stimulate thinking around real-world scanario’s.

The initiative is supported by Ufi Voctech funding which is enabling the development of not only games but a new online platform to enable organisations to create their own learning games using the system.

Paul Sutherland said…

‘We have been making Serious Learning board games using BrightGame for many years. As an expert body, Enginuity brings deep insight into application space that really needs help and the team offer an inspirational and deep understanding of the potential for digital skills solution in UK advanced manufacturing and engineering sectors who crave fast-paced accessible, easy to deploy and interactive learning solutions’.

Lucy Thompson, COO of Enginuity said in their recent article, ‘Brain Games Block Brain Drains’:

“Neuroscientists have identified that the best way of imparting knowledge to young people is by using games – so we are equipping companies with the ability to create games to pass on knowledge.

“This makes the transfer of knowledge fun and easy. Games are an engaging, easily accessible, contemporary catalyst to help a workforce learn – retain and enhance their knowledge in specialist sectors.

“We have been inundated with interest from the sector.”

The collaboration is unique to UK industry and we are very excited to see where it leads.

You can read more about BrightGame here and learn about Enginuity’s focus in their article on the collaboration here

For more information on how we approach gamification and to express interest in creating learning games with us in any sector, please email explore@addstrategy.co.uk

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