Paul is the lead partner and MD of +ADD. He has 30 years experience working in strategy, innovation and commercialisation.

...MBA, MCIM, MIPD, DMRS, QTS

'I am passionate about the impact that innovation and different thinking can make on any organisations perspective and decisions'

Fiona has ten years experience in line management with blue chip companies, and twenty years as a specialist in business growth and change management, she has also lectured for several leading European Business Schools.

As a senior manager, Fiona has been responsible for high level strategic digital service planning, and new service and market development, in areas of technological, industry, or organisational change within service and manufacturing businesses. 

As part of our team Fiona brings a rich vein of experience and marketing expertise, and leads in areas of Higher Education, skills  and Vocational training and development.

“Fiona offers a unique combination of practical thinking grounded in deep understanding of strategic innovation and change management principals”

— Paul Sutherland, Senior Partner

Recent commissions:

Working with Kaospilots, (Denmark) to introduce problem based learning products

Co-author of the firestarters - innovation induction programme

Published Author in the field of Service excellence

Delivering LinkedIn training to organisations to enhance employer brands and business growth

Authoring case studies, delivering training & examining for the Chartered Institute of Marketing

Assisting Universities gain vocational dual award for and in-house degrees including MBA's (Durham module leader)

Specialities: 

Coaching/ Training

Blue Chip / High value brand marketing

Business growth strategy

Higher Education / Vocational Training

Change management

Paul is an accomplished business transformation evangelist and leader. Having worked in a variety of senior roles within scale corporates he brings unique insight, connectivity and ability to make things happen.

Jennifer has worked in change and transformation in the public sector for over 15 years.  Operating as a specialist in continuous improvement and moving into scale transformation project management in both digital, GDPR and data security, and customer service arena's.  

Colin is an expert in energy and water enterprise.  Having run his own business for a decade he has a keen eye for new innovations and opportunity, and is well practiced at 'making things happen'.

An accomplished entrepreneur Stuart has raised extensive VC and built various businesses. Stuart is now a transformation consultant and operates primarily in banking and high street services.

Dave is an experienced and pragmatic Chief Technology Officer (CTO) and operations director, consultant and public speaker. 

He offers an outstanding understanding of technology and technical business strategy with proven operational experience.

David assists in consideration of technical and commercial feasibility, and brings sustainability and assurance considerations into realisation/ operationalisation planning.  He assists in designing operating models for solutions integration and rollout.

Paul specialises in business growth for supply chain businesses.  Paul is the NE chair of the Institute of Water.

Helena is a UX / Service Design Consultant, Coach & Speaker. Working with organisations to create exceptional user experiences.